At The Table with Paige Ehnle

Posted by Kasey Colby on

For this very first Tuesdays At The Table, I couldn't help but to ask Paige Ehnle to talk with us about her business! Paige has such a unique, authentic brand that I admire so much! Not to mention, her community over competition mindset and positive attitude! She is 24 years old and rockin' at being an independent lady boss! If there is anyone who is shaking up and changing the small business community, it's No Roots Boots! 


Q: What is your Business?

I sell western + Fashion boots, + leather accessories out of my 1972 Airstream. Everything I bring into my shop is handcrafted. I have such a passion for boots that are made the good old fashion way, not shipped overseas and made by machines. 

Q: Why did you start it?
It was a long, long journey that would take days to tell. But I think when it came down to it, I realized I had a lot of ideas + passion that was a little “too much” for the businesses I was working for. I have never been one to turn that down because I think if you are given ideas + passion it should be used to the best of your ability. I definitely can thank God for opening the right doors at the right times + giving me such a supportive family. So when it came down to it, I was 23 and I knew there was no better time to start this dream. So I bought a ’72 Airstream + used those ideas to create a business that was authentic to who I was.

Q: What are you most proud of as a business owner?
I am proud of the way I have built an extremely authentic brand to what I like as far as style goes and what is important to me. Collaborating with other business owners is my passion. Sometimes I wish I had more time 
to do so, but I know that when I do get some spare time I am always thinking or looking for ways to collaborate or help other business owners.

Q: What is your biggest struggle that you’ve overcome? And how did you handle it?
The biggest struggle for me was finding new products that not every western store in the country had tapped into. Something I am really, really intentional about is trying to find products that not everyone has or has access to. In my own personal style, I hate having that piece that everyone else has. So if that means challenging the norms to get new products, that’s what I will do! So some of my brands are really, really great quality, but lesser known so I am always educating people on why I carry the brands that I do!

Q: Who is your biggest (business) role model? Why?
Oh, easily would have to be my parents. They have (in my opinion) grown a very successful farming operation, work alongside each other daily, challenge norms in the industry by the way they run their business, and in the process have taught us three kiddos how to work hard and love hard. Also, the gals in my mobile shop tribe are THE best.

Q: What advice would you give yourself when you first started?
I think the biggest thing would be don’t care about what other people think! You have to trust your gut, build your own brand and business. But also to tap into those successful business people who can think outside of the box to encourage you to do the same. Also, most importantly is don’t take your eyes off your brand to compare yourselves to others – when you do that you lose sight of who you are and your true purpose.

Q: Where does your inspiration come from?

There is only one answer to that question, for me, I find inspiration on the road. Traveling refuels my ideas + creativity. I am known for getting restless + taking off on a spontaneous trip because of it! There is nothing that inspires me more than driving through Rural America. There is something amazing about driving through towns that are just blips on a map + realizing that someone has built their entire life there. I love seeing this rural revival we have happening as well. People are investing their money to shop small + small town, downtowns are growing because of it. And if that doesn’t inspire me I turn on “Little Man” by Alan Jackson. [side note: it’s pretty convenient that my business is on wheels because of this, I get to travel several months out of the year + put roots down in a small town the other months!]

 No Roots Boots, Community Over Competition, Tuesdays At The Table, Dear Birdie, Shop Dear Birdie, Young Women Entrepreneur, Leadership

You can find Paige and her stunning boots at:

On IG at @norootsboots 

Or on Facebook at

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